How to Bring Hope to Your Retail Atmosphere | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Well, it's the end of January and the doldrums are probably here for you, right? You've done the inventory, you've done all the returns. You might have finally gotten your schedule back to a little bit leaner. Your store looks a little bit better, and now you're wondering where is everybody. And you start madly searching for how to attract customers. Look, the one thing I want you to think about today is, you have to take control of your mind and build a path to hope

Tony Robbins said a long time ago, there is a highway to fear and anxiety, and a dirt path to peace and hope. And you have to realize that you know what? Just going with the flow and feeling anxious isn't going to help. That it's up to you because shoppers only want to shop where they feel that people are hopeful. We don't want to meet bitter Betty either a bitter bill.

So when they come to your store, when you use that choice muscle, which says, I could either feel hopeless and say it's all hard and Amazon's doing this and Walmart is doing this. Or I can choose a different path and I can look at how are we going to do differently and how can I go out in the aisles and realize the parties out there with the shoppers instead of sitting back here feeling sorry for myself.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!