Strategic Marketing #3: How to be the next big thing in the food and drink industry

In episode 3 of the Strategic Marketing podcast, Senior Teaching Fellow at Imperial, James Eteen, invites Garren Nahabedian in for a chat. Garren is one of the founding members of TENZING Natural Energy, one of the world's first-ever natural energy drinks that has completely changed the industry. After nearly 5 years playing a fundamental role in making it the UK's fastest-growing energy brand, he has left to venture out into consulting challenger brands in other categories. He chats to James about building a business from the ground up and what he thinks the next big thing will be in the food and beverages industry.