#71- How Justin Hayward is Making Care Affordable Without Insurance

EPISODE SUMMARY
Recorded live at the ERE Recruiting Innovation Summit, Clark connects with Justin Hayward, founder and COO of VURV Health, to explore how his company is rethinking access to healthcare for small businesses, gig workers, and uninsured Americans. Justin breaks down how VURV delivers corporate-level healthcare pricing like 24/7 virtual care, mental health support, dental discounts, and transparent procedure pricing directly to individuals without needing insurance.

The conversation dives deep into how outdated systems and bloated admin costs have made healthcare inefficient and inaccessible for millions. Justin explains how VURV uses modern tech, APIs, and a single sign-on experience to eliminate friction and cut through red tape. He also shares his team’s long-term vision of offering free, ad-supported care and highlights their partnerships with groups like SAG-AFTRA and even the band Phish's fan community.

Whether you're a small business owner, a contractor, or just tired of traditional healthcare barriers, this episode offers a look at how tech is democratizing access to essential services. Justin’s story also shows how experience in digital marketing can fuel innovation in even the most complex industries.

JUSTIN'S BIO

Justin has over 25 years experience in building and driving companies offering digital consultancy, strategy and delivery.

He has founded, built and led his own digital agencies for the past 15 years in the UK and US to power local, national and global digital campaigns in over 10 different languages for some of the worlds largest brands including Nestle, Tiffany & Co., KISS, Nissan, Ted Baker & Best Western Hotels.

His background in traditional marketing and advertising at TBWA\ drives the additional creative approach needed to turn huge data sets into actionable performance campaigns along with the understanding of seamless goal integration across multiple marketing partners that is essential to any clients leadership in their market.

His latest passion is to use every ounce of experience and expertise to tackle the complexity and prohibitive costs associated with American Healthcare through technology. Providing simple access to lower cost health care to everyone in the US.

You can find Justin on LinkedIn at https://www.linkedin.com/in/justinshayward/

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