Taking on Your Industry Giants - Craig Alexander

In this episode of The Faces of Business, Craig Alexander, President of the award-winning full-service advertising agency, Gumas, shares strategic insights to help you challenge your industry’s giants.

Craig is a world-renowned authority on Challenger Brand Marketing with over 30 years of experience in branding, advertising, and marketing. He has worked with iconic brands like Microsoft, Sony Pictures, and The Walt Disney Co., transforming their narratives with innovative strategies.

 

Check out the Blog post here: Taking on Your Industry Giants

 

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View our blog page for this episode here.

 

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