The Owner’s Rep Advantage: Smarter, Smoother Hotel Projects with Danielle Foley

2025-04-17

Hotel owners, listen up—if you’re planning a renovation or development project, this is the episode you didn’t know you needed. This week, I’m joined by Danielle Foley, Founder and CEO of PDB Collaborative, a firm that serves as the owner's right hand in hotel projects across the country. Danielle shares what an Owner’s Rep really does (and why so many developers wish they’d hired one sooner). From preventing seven-figure mistakes to translating a vague “vibe” into a budget-aligned design plan, Danielle breaks it all down with clarity, calm, and real-world exam...

Hotel owners, listen up—if you’re planning a renovation or development project, this is the episode you didn’t know you needed. This week, I’m joined by Danielle Foley, Founder and CEO of PDB Collaborative, a firm that serves as the owner's right hand in hotel projects across the country.

Danielle shares what an Owner’s Rep really does (and why so many developers wish they’d hired one sooner). From preventing seven-figure mistakes to translating a vague “vibe” into a budget-aligned design plan, Danielle breaks it all down with clarity, calm, and real-world examples.

🔍 In this episode, you’ll learn:

What an Owner’s Rep actually does—and why you need one before you break ground
The most common (and costly) mistakes hotel owners make during renovations
How to save money without sacrificing guest experience
The power of local storytelling and thoughtful design in driving direct bookings
Why tech, landscaping, and even smell are shaping the future of hotel design
Danielle’s favorite real-world projects and what made them work so well