Linking Connections to Clients

Part 1 of 5 in our social media series. (Visionary Endotype) I am so happy to bring you this amazing series of podcasts helping us all understand how to better use social media. To start us off I interview Heidi Medina, a social media strategist, who shared valuable insights on utilizing social media effectively for coaching businesses. Heidi emphasized the importance of building genuine connections and relationships on social media, rather than focusing solely on sales and promotion. She highlighted the significance of engaging in conversations, sharing stories, and providing valuable content to attract and connect with potential clients. Heidi also discussed the power of networking and supporting peers in the industry to expand reach and build trust with a wider audience.

Heidi also shared her experience with LinkedIn as her preferred social media platform and provided tips on how to engage authentically and intentionally on the platform. She emphasized the value of storytelling, sharing tips, and participating in conversations to showcase expertise and build authority. Heidi encouraged coaches to approach social media with the intention of helping others and building relationships, rather than solely focusing on lead generation. She also mentioned her monthly networking events for service providers and coaches, offering a valuable opportunity for connection and collaboration within the coaching community.

 

Connect with Heidi at https://www.talktoheidi.com

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