#288 - Building An Analytics Practice Like It Is Its Own Business

2023-12-06

Analytics teams are realizing that it’s no longer good enough to just check boxes to show value. They need to show how the organization benefits from both the team in place and the tools that have been implemented. Analytics practices need to evolve and directors have to look at the practice as business unto itself. On social media platforms like LinkedIn and Instagram we see a lot of the hustle and entrepreneur hype. It doesn’t take much to find posts like “look how much I made in my first year” and “here are 5 easy steps to be your own boss”. This is dangerous becau...

On social media platforms like LinkedIn and Instagram we see a lot of the hustle and entrepreneur hype. It doesn’t take much to find posts like “look how much I made in my first year” and “here are 5 easy steps to be your own boss”. This is dangerous because it oversimplifies what it means to own and run a business. It also sets the precenident that you can only explore being an entrepreneur by quitting your job and starting your own business.

What does it mean to run the analytics practice like a business? What does an analytics director need to consider? What is the impact to the organization?

On this week’s episode of the 33 Tangents podcast, Jason and Jim first start talking about the dangers of the entrepreneur and hustle hype on social media and what is actually behind that. They then discuss what it means to run your analytics team like a business, the steps and analytics director can take, and how you can make your internal shareholders feel like they are making a choice.

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