S3E10 | Chenell Basilio | From Personal Finance to Marketing Mastery

In the latest episode of the podcast, I had the pleasure of speaking with Chenell Basilio, a digital marketing expert and creator of the Growth in Reverse newsletter.

• Chenell’s first attempt at building an online business was to create a personal finance blog, which was focused on her experience of paying off her student loan debt. It led her to meet people in the personal finance industry and build a network of people that needed help with ads. This is where her two worlds of personal finance and digital marketing came together.
• In 2017, Chenell left her job to start focusing on her own business. She was always interested in newsletters so in 2022 started a Growth in Reverse, that focuses on understanding how to grow an email list by reverse engineering the growth strategies of successful creators.

Join us as we delve into Chenell's fascinating journey and learn from her experiences and insights.

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