Episode 3: How Joe Pray Is Redefining Funerals With Imagination, Community, and Legacy

In this episode, we sit down with Joseph “Joe” Pray, a fifth-generation funeral director from Charlotte, Michigan, who has been leading Pray Funeral Home with a powerful blend of tradition and creativity.

With over 40 years in the profession, Joe shares how he became a self-described “creationeer,” helping families celebrate life in personal and unforgettable ways—from theatrical funerals and purple caskets to Star Trek-themed services and flyovers. He also discusses the role of grief, the importance of community involvement, how technology (including AI) is changing funeral service, and what it means to carry forward a 100-year family legacy.

Whether you are in the funeral industry, navigating grief, or just curious about how end-of-life experiences are evolving—this conversation will give you fresh perspective.