205: How Todd Herman Helped Kobe Bryant Become a Legend | The Alter Ego Effect

Todd Herman works with the highest performers in sports and business to help them achieve their most ambitious goals. He has been featured on the Today Show, Inc Magazine, NFL Films, CBS, and Business Insider among others. And his professional programs are delivered to over 200,000 professionals annually in 73 countries. Todd is also the author of the book, The Alter Ego Effect.

In this episode we discuss the following:

• When Kobe Bryant was struggling, Todd helped him create an alter-ego which would eventually become the Black Mamba. Though creating an alter-ego can feel inauthentic or weird, creating a model of the person we want to become can help us behave in ways that will allow us to reach our goals.
• We all have multiple identities, but being thoughtful about the identities we adopt and create can help us become the best versions of ourselves, whether we’re creating a Spiderman, fitness, public speaking, or business alter ego.
• The highest performing, most capable people have powerful tools in their tool belts. And creating an alter-ego, like we once did as children, is a tool we can add to our own belt. There is power in using our identity to reach our most ambitious goals.