Your Brand’s Legal Armor: How To Select The Right Trademark

2025-06-23

Episode Summary: In this episode of Guardians of Innovation, host Kevin Rosenquist and patent attorney Vincent LoTempio discuss the crucial aspects of choosing and protecting trademarks. They explore the importance of trademark registration, conducting proper searches, and balancing creativity with legal defensibility when selecting a brand name. Key Timestamps: 00:00 - Introduction 00:44 - What trademarks do for brand protection 02:09 - Market and industry considerations in ...

Episode Summary:

In this episode of Guardians of Innovation, host Kevin Rosenquist and patent attorney Vincent LoTempio discuss the crucial aspects of choosing and protecting trademarks. They explore the importance of trademark registration, conducting proper searches, and balancing creativity with legal defensibility when selecting a brand name.

Key Timestamps:

00:00 - Introduction

00:44 - What trademarks do for brand protection

02:09 - Market and industry considerations in trademark selection

03:15 - Trademark search process and registration benefits

04:29 - Balancing legal defensibility with marketplace effectiveness

05:33 - Discussion on distinctive vs. descriptive marks

10:34 - SEO considerations in trademark selection

14:49 - AI tools in legal practice

16:27 - Preparing for trademark consultation

About the Show:

Guardians of Innovation: Patent and Trademark Law is a podcast that explores intellectual property law and protection strategies for entrepreneurs, business owners, and creators. Hosted by Kevin Rosenquist alongside registered patent attorney Vincent LoTempio, the show provides expert insights into navigating the complex world of patents and trademarks.

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