1298 - Retrospective 40 years, with Mike Payne

Interviewed by Mike Payne, Beckett's editorial leader and longstanding friend, Dr. Beckett reflects on the Beckett Baseball magazine's origins, challenges, and success stories since its inception in 1984 (and before). The episode delves into the early days of the magazine and the strategic decisions behind its growth.

 

01:08 Launching Beckett Baseball Card Monthly

02:00 Challenges and Innovations in Publishing

04:38 Marketing Strategies and Early Success

06:16 Growth and Team Dynamics

09:44 Reflecting on the Beckett Brand

10:55 Introduction of Grading Services

13:14 Business Lessons and Customer Understanding