The S.O.B. One Person Marketing Survival Guide

2025-06-05

As a small business owner handling their marketing on their own, it can be hard to know where to even begin. This week on the Small Owned Business (S.O.B.) Marketing podcast, we are sharing a comprehensive survival guide for those handling their marketing strategy on their own. This guide covers understanding your target audience, setting clear marketing goals, prioritizing tasks, organizing efforts, leveraging low-hanging fruit, finding helpful resources, and the importance of self-care. As always, we are sharing practical tips and ...

As a small business owner handling their marketing on their own, it can be hard to know where to even begin.

This week on the Small Owned Business (S.O.B.) Marketing podcast, we are sharing a comprehensive survival guide for those handling their marketing strategy on their own. This guide covers understanding your target audience, setting clear marketing goals, prioritizing tasks, organizing efforts, leveraging low-hanging fruit, finding helpful resources, and the importance of self-care.

As always, we are sharing practical tips and insights to help small business owners navigate the complexities of marketing effectively and efficiently.

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

🎥 An extensive library of tutorials

👯‍♀️A community of like minded small owned businesses

📝 Free downloads and templates for you to jumpstart your marketing

📱 A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

08:36 Know The Basics: Target Audience, Goals, Branding, etc.

16:50 Prioritizing Marketing Channels and Marketing Strategies

20:30 The Importance of Organization and Scheduling

26:18 Automation and Low-Hanging Fruit in Marketing

34:39 Leveraging Resources and Community Support

40:13 Self-Care and Boundaries

42:45 TLDL: Your One Person Marketing Survival Guide Summary

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