Episode 120: Take Your LinkedIn Profile and Online Presence Seriously with Donna Serdula

Catherine is here today wit Donna Serdula. Donna Serdula pioneered the concept of LinkedIn profile optimization and is the author of LinkedIn Profile Optimization for Dummies. Through her Website, LinkedIn-Makeover.com, Donna and her team of 40 writers, help thousands of LinkedIn users strategically write their LinkedIn profile in order to engage with their audience and grow their brand. Your LinkedIn profile is essentially a platform to shape how others see you, highlight your abilities, products, or services, and explain how your work impacts lives. Yet many people simply copy and paste their resume and expect job offers and networking opportunities to start rolling in—but that isn’t how it works. LinkedIn Profile Optimization for Dummies shows you how to create a profile that enhances your personal brand, controls how others see you, and shapes a successful future for your career. Don’t Ignore it… Dominate it! LinkedIn is the largest PROFESSIONAL social networking site out there… and people are using it to research you

• 80% of the companies out there today are using LinkedIn to find potential employees
• 3 out of 4 people use LinkedIn for everything business, from keeping up on trends to reading business news
• 64% agree that LinkedIn helps develop relationships and grow new business
• 6% of business generated B2B leads through LinkedIn
• People are two times more confident in the information found on LinkedIn than any other social media site
• 45% of people on LinkedIn are considered key decision makers (in comparison to Facebook and Twitter with only 24-29%)

Your LinkedIn profile is your chance to WOW your reader. It’s your chance to engage and forge a relationship. Don’t let this opportunity pass you by! Find Out More About Donna Serdula Visit her Website - LinkedIn Makeover Follow Donna on Facebook Connect with Donna on Twitter @donnaserdula Follow Donna on Instagram @seeDonnaSerdula You never get a second chance to make a great first impression! It’s now time to tune into this energetic woman of inspiration, enjoy!