Data Done Right: Mike Zeppetello’s Blueprint for CRM Culture

In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Mike Zeppetello from Powerhouse Consulting Group to explore the role of data integrity, CRM strategy, and Marketing Pro in driving real growth for home service companies.

Mike shares his journey from growing up in a family handyman business to leading marketing strategy at Powerhouse. He breaks down why trades businesses must stop seeing their CRM as a digital filing cabinet and start treating it like the central nervous system of their operations.

Whether you're using ServiceTitan, Marketing Pro, or another CRM, you’ll learn:

• Why your data might be hurting your marketing more than helping

• How to build a data-driven culture across CSRs, techs, and comfort advisors

• The top campaigns to automate right now for retention and remarketing

• How to avoid bad customer experiences with misfired emails or SMS

• When (and why) to bring in experts like Powerhouse to optimize your setup

If you're serious about scaling your HVAC, plumbing, or electrical business with smarter, more strategic marketing—this one’s for you.