Episode 10 - The Effect of the Sacred and Profane on Consumer Behaviour

In this episode, we look at the forces of sacred & profane consumption, and their effects on consumer behaviour. We ask what relevance these theories have to modern researchers and examine the ways in which our investigation of behaviour can be shaped by such a lens

After defining the sacred and profane, we discuss the role of brand cathedrals, consumer rituals and other parallels that can be drawn from both the secularization of religion and the sacralization of the secular.