DMOU: Destination Marketing Organization University
Business:Management & Marketing
DMOs often talk about making their destinations “Visitor Ready,” but what about those prospective visitors that are unable to experience our communities due to sensory or developmental issues? On this edition of DMOU, the Greater Lansing MI’s Julie Pingston walks us through how a sensory-friendly theatrical performance of “The Lion King” led to a complete re-thinking of how the Organization would reach out to this previously under-served market. And, you’ll learn how they have engaged over 850 individuals in the community to be trained to assist these individuals.
152: Sonya Nash • Home Grown Customer Service Training
151: Adam Stoker • The New Tourism Town Square Known as TourismIQ
150: Anne Sayers • Landing and Maximizing a Season on Top Chef
149: Corey Fram • Changing the Message to Pass STR Legislation
148: Scott White • Building Pathways to Leadership for the Next Generation
147: Paul Beachnau • Turning Crisis Lemons into Sweet Lemonade
146: DMOU Turns 5 • The Best of the Bonus Round Question
145: Jock Hedblade • Transforming Downtown Into a Monopoly Board
144: Mark Ickes • Organizational Relevance and Impact of a Small Market DMO
143: Claude Molinari • Reclaiming Detroit's Narrative
142: Santiago Corrada • How Tampa Bay Provides an Alternative to Boycotts
141: Denny Edwards • Driving Destination Defining Development
140: Ed Tomasi • The Promise of Esports
139: Maura Gast • "If You Build a Place" Turns 15
138: Sarah Miller • Entering the NIL Arena
137: Mary Kay Wydra & Caroline Boland •Sister Cities Maximized
136: Sophia Hyder Hock • The Expansion of EDI to Embrace Social Inclusion
135: Scott McCrea • Engaging the Local Community
134: Leslie Miller • The PR Goldmine of Inviting ET to Lexington
133: Cheryl Kilday • Combining the Best of Both Worlds
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