Marketing with a difference: Setting yourself apart from the rest

Join Xero’s Head of Customer and Partner Marketing, Tracy Smithers along with LinkedIn superstar and accounting firm founder, Jeri Williams, for ideas on how you can market with a difference. 

 

This episode touches on brand building for accounting firms, how to stand out from the crowd in the industry, and finding ways to connect with your clients through marketing. 

 

Jeri Williams is the founder of Smooth Accounting. Jeri created her business from scratch in her garage in 2016 which has grown into a thriving accountancy practice. She’s built a large social following across the accounting industry, utilising LinkedIn and YouTube. 

 

Tracy Smithers is a senior leader with 20 years of marketing experience with the likes of Westpac, a major Australasian bank, Mercury Energy and global creative agency, RAPP. She’s been at Xero for the past 18 months, leading the Brand, Customer and Partner Marketing team.

 

Beyond Numbers, hosted by Ash Gibson, is a platform for pacesetters within Xero's community to chat candidly about the issues and topics that crop up at work. It's about exploring the challenges and talking through the tips, tricks and insights together. It's not about educating accountants on how to do their job, but more on how to win at work. 

This podcast is brought to you by Xero and produced by Bird Lime Media.