Data Tracking for eCommerce Success - With Chloe Christine

2025-05-15

In this episode of the SEO for eCommerce podcast, we’re joined by digital data expert Chloe Christine to explore the importance of accurate tracking for online stores. We unpack common misconceptions around analytics, walk through how to set up reliable tracking from the start, and highlight the most important SEO metrics to monitor. Chloe also shares insights on using tools like GA4 and Google Tag Manager effectively, along with the value of regular audits to maintain data integrity. We also dive i...

In this episode of the SEO for eCommerce podcast, we’re joined by digital data expert Chloe Christine to explore the importance of accurate tracking for online stores.

We unpack common misconceptions around analytics, walk through how to set up reliable tracking from the start, and highlight the most important SEO metrics to monitor. Chloe also shares insights on using tools like GA4 and Google Tag Manager effectively, along with the value of regular audits to maintain data integrity.

We also dive into

Identifying and fixing common tracking issues
Navigating data discrepancies across platforms
Analysing multi-channel performance with clarity
Building custom dashboards for better reporting
Using SEO data to drive strategic business decisions

Whether you’re launching a new ecommerce site or optimising an established one, this episode will help you turn create meaningful actions that supports long-term growth through data.

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