Business Machine Episode 0065 - Rachel Kennedy

In this insightful episode of The Business Machine, host Brian Town welcomes Rachel Kennedy, the founder and CEO of Southern Lighthouse. Rachel shares her journey from a seasoned recruiter to launching her own business during the pandemic. With a focus on employer branding, particularly in the construction industry, Rachel explains how Southern Lighthouse helps companies attract and retain top talent by building compelling, authentic brands. She dives deep into the importance of LinkedIn strategies, managing time effectively, and embracing a guiding role for businesses. Through anecdotes and actionable advice, Rachel opens up about the challenges of starting a business, finding balance as an entrepreneur, and creating a lasting legacy for her family and clients. Book Recommendation: Buy Back Your Time by Dan Martell (Purchase here: https://amzn.to/3W57vJ2) Leadership Inspiration: Building a StoryBrand by Donald Miller (Purchase here: https://amzn.to/42bhfoC) Brian's Contact Information: EMAIL: brian@michigancreative.com LinkedIn: https://www.linkedin.com/in/briantown1/ Rachel's Contact Information: EMAIL: Rachel@SouthernLighthouse.com LinkedIn: https://www.linkedin.com/in/rachelkingkennedy/