In this episode of ๐
๐ข๐ง๐๐ช๐ข๐ง๐๐๐จ๐๐ - ๐๐ก๐ ๐ช๐ข๐ง๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐จ๐๐๐๐ฌ๐ญ I was talking to ๐๐๐๐๐ง๐ง๐ ๐๐๐ก๐ซ๐จ๐ญ๐๐ซ from ๐๐ฅ๐๐๐ฆ ๐๐จ๐ง๐ง๐๐๐ญ๐ข๐จ๐ง๐ฌ about her experiences in wine and social media.
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The topics we discussed:
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00:00 Intro
00:31 About McKenna
05:22 Why is social media important for a winery or a wine brand today
09:20 Where does social media fit within the marketing mix
21:05 Can social media replace traditional marketing
30:40 Which social media platforms to look out for in 2024
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Y...
In this episode of ๐
๐ข๐ง๐๐ช๐ข๐ง๐๐๐จ๐๐ - ๐๐ก๐ ๐ช๐ข๐ง๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐จ๐๐๐๐ฌ๐ญ I was talking to ๐๐๐๐๐ง๐ง๐ ๐๐๐ก๐ซ๐จ๐ญ๐๐ซ from ๐๐ฅ๐๐๐ฆ ๐๐จ๐ง๐ง๐๐๐ญ๐ข๐จ๐ง๐ฌ about her experiences in wine and social media.
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The topics we discussed:
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00:00 Intro
00:31 About McKenna
05:22 Why is social media important for a winery or a wine brand today
09:20 Where does social media fit within the marketing mix
21:05 Can social media replace traditional marketing
30:40 Which social media platforms to look out for in 2024
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You can find out more about her work on LinkedIn: https://www.linkedin.com/in/mckenna-schroter-virtual-assistant/
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๐ ๐๐ข๐ญ ๐๐๐จ๐ฎ๐ญ ๐ฆ๐ - ๐๐ช๐ฏ๐ฆ ๐ช๐ด ๐๐ต๐ฐ๐ณ๐บ๐ต๐ฆ๐ญ๐ญ๐ช๐ฏ๐จ ๐ฃ๐บ ๐ต๐ฉ๐ฆ ๐๐ญ๐ข๐ด๐ดโฃ โฃ
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I am the founder of ๐
๐ข๐ง๐๐ช๐ข๐ง๐๐๐จ๐๐.๐๐จ๐ฆ - a London based ๐ช๐ข๐ง๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ๐๐ง๐๐ฒ with over a decade of experience in the UK and international wine trade.โฃ โฃ
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"๐๐ฆ ๐ฉ๐ฆ๐ญ๐ฑ ๐ธ๐ช๐ฏ๐ฆ๐ณ๐ช๐ฆ๐ด ๐ข๐ฏ๐ฅ ๐ธ๐ช๐ฏ๐ฆ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด๐ฆ๐ด ๐จ๐ณ๐ฐ๐ธ ๐ฃ๐บ ๐ญ๐ฆ๐ท๐ฆ๐ณ๐ข๐จ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ฑ๐ฐ๐ธ๐ฆ๐ณ ๐ฐ๐ง ๐๐ช๐จ๐ช๐ต๐ข๐ญ ๐๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ, ๐๐ต๐ฐ๐ณ๐บ๐ต๐ฆ๐ญ๐ญ๐ช๐ฏ๐จ ๐ข๐ฏ๐ฅ ๐๐ช๐ฏ๐ฆ ๐๐ข๐ด๐ต๐ช๐ฏ๐จ ๐๐ท๐ฆ๐ฏ๐ต๐ด."โฃ โฃ
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Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.โฃ โฃ
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๐ช๐ ๐จ๐๐๐๐ซ ๐ญ๐ก๐ ๐๐จ๐ฅ๐ฅ๐จ๐ฐ๐ข๐ง๐ ๐ฌ๐๐ซ๐ฏ๐ข๐๐๐ฌ ๐ญ๐จ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐ฐ๐จ๐ซ๐ฅ๐-๐ฐ๐ข๐๐:โฃ โฃ
- Branding & Creativeโฃ
- Digital Marketingโฃ
- Brand Management โฃ
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๐
๐จ๐ซ ๐ฆ๐จ๐ซ๐ ๐ข๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง ๐ฉ๐ฅ๐๐๐ฌ๐ ๐๐๐๐ฅ ๐๐ซ๐๐ ๐ญ๐จ ๐ ๐๐ญ ๐ข๐ง ๐ญ๐จ๐ฎ๐๐ก ๐๐ญ https://www.finewinetome.com/pages/about
๐๐ข๐ง๐ค๐๐๐๐ง - https://www.linkedin.com/finewinetome
๐๐ง๐ฌ๐ญ๐๐ ๐ซ๐๐ฆ - https://instagram.com/finewinetomeโฃ/
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๐๐๐๐๐จ๐จ๐ค - https://www.facebook.com/finewinetome/
๐๐ข๐ค๐๐จ๐ค - https://www.tiktok.com/@finewinetome
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I also founded ๐๐๐๐๐ฒ ๐ช๐ข๐ง๐ ๐๐ฅ๐ฎ๐, ๐ ๐๐ฎ๐ฌ๐ญ๐๐ข๐ง๐๐๐ฅ๐ ๐
๐๐ฌ๐ก๐ข๐จ๐ง ๐๐ซ๐๐ง๐ ๐๐จ๐ซ ๐ช๐ข๐ง๐ ๐๐จ๐ฏ๐๐ซ๐ฌ. โฃ Please check out https://daddywine.club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment. โฃ โฃ
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Sustainability is important: ๐ข๐ญ๐ญ ๐๐ข๐ฅ๐ฅ๐บ ๐๐ช๐ฏ๐ฆ ๐๐ญ๐ถ๐ฃ ๐ค๐ญ๐ฐ๐ต๐ฉ๐ช๐ฏ๐จ ๐ช๐ด ๐ฎ๐ข๐ฅ๐ฆ ๐ง๐ณ๐ฐ๐ฎ ๐ท๐ถ๐ถ% ๐ค๐ฆ๐ณ๐ต๐ช๐ง๐ช๐ฆ๐ฅ ๐ฐ๐ณ๐จ๐ข๐ฏ๐ช๐ค ๐ค๐ฐ๐ต๐ต๐ฐ๐ฏ ๐ช๐ฏ ๐ข ๐ง๐ข๐ค๐ต๐ฐ๐ณ๐บ ๐ธ๐ฉ๐ช๐ค๐ฉ ๐ถ๐ด๐ฆ๐ด ๐ณ๐ฆ๐ฏ๐ฆ๐ธ๐ข๐ฃ๐ญ๐ฆ ๐ฆ๐ฏ๐ฆ๐ณ๐จ๐บ. ๐๐ฆ ๐ด๐ฉ๐ช๐ฑ ๐ต๐ฐ ๐ฎ๐ฐ๐ด๐ต ๐ค๐ฐ๐ถ๐ฏ๐ต๐ณ๐ช๐ฆ๐ด ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ธ๐ฐ๐ณ๐ญ๐ฅ ๐ข๐ฏ๐ฅ ๐ธ๐ฆ ๐ฅ๐ฐ ๐ช๐ต ๐ช๐ฏ ๐ฑ๐ญ๐ข๐ด๐ต๐ช๐ค-๐ง๐ณ๐ฆ๐ฆ ๐ฑ๐ข๐ค๐ฌ๐ข๐จ๐ช๐ฏ๐จ. ๐๐ญ๐ญ ๐ค๐ญ๐ฐ๐ต๐ฉ๐ฆ๐ด ๐ค๐ข๐ฏ ๐ฃ๐ฆ ๐ด๐ฆ๐ฏ๐ต ๐ฃ๐ข๐ค๐ฌ ๐ต๐ฐ ๐ฃ๐ฆ ๐ณ๐ฆ-๐ฎ๐ช๐ญ๐ญ๐ฆ๐ฅ ๐ฐ๐ฏ๐ค๐ฆ ๐ต๐ฉ๐ฆ๐บ ๐ธ๐ฐ๐ณ๐ฏ ๐ฐ๐ถ๐ต ๐ข๐ฏ๐ฅ ๐ช๐ฏ ๐ณ๐ฆ๐ต๐ถ๐ณ๐ฏ ๐ธ๐ฆ ๐จ๐ช๐ท๐ฆ ๐บ๐ฐ๐ถ ๐ด๐ต๐ฐ๐ณ๐ฆ ๐ค๐ณ๐ฆ๐ฅ๐ช๐ต ๐ต๐ฐ ๐จ๐ฆ๐ต ๐ฏ๐ฆ๐ธ ๐ฐ๐ฏ๐ฆ๐ด. ๐๐ท๐ฆ๐ณ๐บ๐ต๐ฉ๐ช๐ฏ๐จ ๐ช๐ด ๐ฎ๐ข๐ฅ๐ฆ ๐ต๐ฐ ๐ฐ๐ณ๐ฅ๐ฆ๐ณ, ๐ด๐ฐ ๐ต๐ฉ๐ฆ๐ณ๐ฆ ๐ช๐ด ๐ฏ๐ฐ ๐ธ๐ข๐ด๐ต๐ฆ.ย
