Episode 306 - What Every Brand Needs to Know About AI, Influencers, and Social Video

2025-05-27

Justin Willhite, Senior Influencer Marketing Manager at Twitch and Owner and Principal Talent at CommQuest, shares invaluable insights from his journey from YouTube creator to running a successful video production studio.Discover why "dark social media" is transforming marketing strategies, how brands can create genuinely shareable content, and the delicate balance between leveraging AI tools and maintaining authentic connections with audiences.Also, don't miss Justin's predictions on where video marketing is headed and how to stay ahead of the curve! Episode Notes:

Justin Willhite, Senior Influencer Marketing Manager at Twitch and Owner and Principal Talent at CommQuest, shares invaluable insights from his journey from YouTube creator to running a successful video production studio.

Discover why "dark social media" is transforming marketing strategies, how brands can create genuinely shareable content, and the delicate balance between leveraging AI tools and maintaining authentic connections with audiences.

Also, don't miss Justin's predictions on where video marketing is headed and how to stay ahead of the curve!

Episode Notes:

00:22 - Justin Willhite Introduction

01:52 - Justin Willhite Background and Industry Experience

05:18 - What is dark social media?

07:30 - Starting a Video Production Company & Working with Brands

10:18 - The Social Media Content Playbook for Brands

13:52 - Creating Viral and Engaging Product Content

19:35 - The AI Revolution in Video Marketing

21:10 - Implications of AI for Content Creators and Marketers

27:45 - Favorite AI Tools and Practical Tips

29:50 - UGC Strategies: In-House vs. Outsourced Creator Content

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