Interview with Bill Wooditch

Everyone makes mistakes and learning from them is the only way to truly improve performance—but how many people take a clear, focused approach to building on the foundations of failure?  Too few.  In FAIL MORE: Embrace, Learn, and Adapt to Failure as a Way to Success (March 29, 2019; McGraw Hill Education; ISBN: 978-1-260-441512) author Bill Wooditch, shows the surprising lessons we can all learn from his own path of hard failures that ultimately led him to found and lead as CEO a company with annual sales of $100 million. Wooditch advises business leaders to capitalize on every failure that they encounter―large and small―to transform it into a stepping stone along the path to a successful business. Revealing how setbacks are both inevitable and valuable, and introducing practical methods for moving past self- doubt and self-recrimination, Wooditch can offer such insights as how to: 

• Recognize when fear is disguising itself as procrastination or distraction
• Learn to minimize imagined fear that can overwhelm and cloud decision making
• Cultivate allies and advocates who can help you see the blind spots
• Discover that nonchoice is also a choice and, why sometimes nonchoices are the best bet
• Work with a model to determine the worst-case and best-case results of a situation·         Use 

all emotions as a tool—even the negative ones Perfect isn’t part of the human condition. With examples from the careers of Jack Ma, Mark Cuban and David Neeleman to Steve Harvey, J.K. Rowling and Sara Blakely, Fail More explores the common thread of failure that connects every successful person and how those failures became essential and instructive in their pursuit of greatness

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