In Chapter 16 of The Book of Trump, Ghost welcomes engineer Brad Zerbo for a deep-dive into one of Donald Trump’s most iconic creations: Trump Tower. What begins as a breakdown of Manhattan’s architectural evolution turns into a full-on love letter to craftsmanship, strategic development, and the business mind behind the Trump Organization. From the stepped glass design of Trump Tower on 5th Ave to Trump City’s sweeping Riverside South transformation, Brad shares firsthand experience building Trump projects and navigating New York’s brutal construction world, where, he says, Trump was legendary for always paying on time.
The duo also explores Parisian architecture, BOMA square footage battles, Gothic influences, tax abatements, and the philosophical shift from craftsmanship to soulless glass boxes. Then, they pivot to the future: Trump’s bold expansion into the Middle East with new towers underway in Dubai and Jeddah. With floor plans priced from $1.1M and expected delivery in 2031, the Trump brand is positioning itself as a cornerstone in the coming global realignment. A rich blend of construction nerdery, historical context, and geopolitical vision, this episode builds far more than just towers.