The Role Women and Girls Play in Marketing and Advertising
Circana Growth Insights

The Role Women and Girls Play in Marketing and Advertising

2020-08-18
This podcast is all about women! Specifically SeeHer, a movement launched by the Association of National Advertisers (ANA) at the White House in 2016 to increase the accurate and authentic portrayals of women and girls in marketing, advertising, media and entertainment. SeeHer has also developed the “gold standard” for uncovering unconscious gender bias in advertising and programming, called the Gender Equality Measure™ (GEM™). Listen in on an inspiring and soothing conversation with IRI’s J...
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