#13: How to Reinvent an Iconic Brand with JC Curleigh, President of Levi Strauss & Co

James ‘JC’ Curleigh joined Levi Strauss & Co. in July 2012 and serves as the President of the company’s global brands, including Levi’s, Dockers, Signature by Levi Strauss & Co. and Denizen. He is responsible for managing the strategic direction and execution of the company’s brands, focusing on building on the brands’ strong heritage with a commitment to creative design and craftsmanship. With more than 25 years of experience building and expanding consumer brands around the globe, his insights on fashion and business transcend new heights of innovation.

In this illuminating discussion, JC shared his unparalleled insights about building powerhouse brands in a notoriously competitive and fragmented industry, revealing the entrepreneurial tools needed to lead exceptional teams and identify innovative ways to connect with consumers around the world.

 Please enjoy our conversation with JC Curleigh moderated by IVY's Sarah Zapp. And remember to visit IVY.com to enjoy access to a lifetime of learning, growth, and impact through in-person collaborations with world-class leaders, thinkers, and institutions.