Episode 272: The Importance of Defining Your Ideal Client

Do you know who your ideal client is? If you don’t, stop wha you’re doing, take your business serious, and make a list of the attributes you seek in your customer base.

Too many business professionals allow their business to run them - the first step in changing this behavior is in knowing your audience and making sure you do more to attack those types of people while telling these who don’t fit into your customer profile - ‘No’. 

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