9: John Smith - Honest Brand Building with The Mortgage Smith

2021-09-20

If the content you show the world is meant to tell potential clients who you are, how do you decide what to show them? Do you keep the focus on your business and what it can do for them, do you focus on your personality, or do you develop a different personality entirely? It may surprise you, but the best way to establish yourself as a leader is to simply be yourself. After the financial calamity of 2008, John Smith pivoted away from his previous career as a loan officer within a small bank to give 100% to creating his mortgage and loan business i...

After the financial calamity of 2008, John Smith pivoted away from his previous career as a loan officer within a small bank to give 100% to creating his mortgage and loan business in the real estate industry. Now known as “The Mortgage Smith,” John continues to thrive alongside his team, and he shares his wisdom as an author and the host of the Real Estate Insiders Podcast.

On this episode of the Loans on Demand Podcast, Luke and John cover the moment John decided to go all-in on his business and the marketing strategies that led to him to incredible success when he did, the highs and lows of building an authentic, powerful brand that stands out as an industry authority, and how getting away from the “grind” mentality and finding the right team members will change the way you do business for the better. Tune in for an interview featuring nothing but the truth about building lasting prosperity that fits with your unique vision.

What You’ll Learn:

How the 2008-2009 financial crisis forced John to turn his life upside down - and why he’s endlessly grateful that it did
What John builds into his day to keep positive, growth-focused, genuine messages flowing into his mindset and out through his marketing
Why developing a mindset and an overall brand that alienates certain people is the best thing you can do for your business
And much more!

Favorite Quote:

“If you want to push to be a leader and attract people, first of all, you can't be a leader unless someone's following you… to attract people and to lead them, you have to have a powerful message, you have to have a powerful brand, and you have to be very committed to it.”