Behind the Rebranding of A&K

Katie Thompson, senior vice president of marketing at Abercrombie & Kent, talks with James Shillinglaw of Insider Travel Report at last month’s ILTM Cannes luxury show about the rebranding of Abercrombie & Kent, whose holding company A&K Group now includes Sanctuary Retreats and Crystal Cruises, in addition to a full range of tours, trips and experiences around the globe. Thompson explains why new logo and imagery reflects that combination. For more information, visit www.abercrombiekent.com.

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