Learfield IMG College - Andrew Judelson

College sports is big business. Learfield IMG College owns the branding, licensing and multimedia rights to over 200 universities across the country. Andrew Judelson is the company's Executive Vice President, National Sales, overseeing a dedicated national sales and marketing team. He sat down to talk to us about the company, the college sports sponsorship landscape and how big data is providing sponsors with unprecedented customized access to this passionate fan base.