E71: How Scarlett’s Joe Fakhri is living the ”Entrepreneur’s Dream”

In this episode of Mortgage Tech Talks, Tom Hall (BluMortgage) sits down with Joe Fakhri, founder of Axiom Innovations—the tech company behind Scarlett Mortgage, Scarlett Pay, and more.

Joe shares his entrepreneurial journey, how he risked it all to build one of Canada’s most innovative mortgage tech platforms, and why machine learning—not just ChatGPT—is the real future of AI in our industry.

From product innovation and automation to the evolving role of leadership in scaling tech companies, this is a must-watch for anyone serious about the future of mortgage and financial services.

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⏱️ Timestamps

00:00 – AI won’t replace you—but people who use AI will
00:38 – Intro to Mortgage Tech Talks & guest Joe Fakhri
01:00 – How Joe started Axiom & the origin of Scarlett
05:00 – Leaving a secure job to build Scarlett: the leap
10:00 – Living off savings for 4 years to build something great
12:00 – Building a "machine" of people and tech
14:00 – Why innovation needs to reduce friction—not add it
18:00 – The difference between machine learning & generative AI
21:00 – How Scarlett Genius uses data to recommend lenders
25:00 – Transitioning out of the CEO role: Joe’s leadership evolution
32:00 – Why trust and humility are crucial in fast-growing companies
34:00 – Joe’s take on the Internet revolution—and how AI compares
37:00 – The difference between machine learning vs ChatGPT-style AI
41:00 – What the next 24 months of real AI adoption will look like
46:00 – Final thoughts: picking trusted partners in a noisy AI market

💡 Want to connect with Joe?

https://www.instagram.com/scarlettnetwork/ 

https://www.linkedin.com/company/scarlettnetwork/ 

https://www.facebook.com/ScarlettNetwork