In this honest and unfiltered episode, I’m pulling back the curtain on what it really looked like to build my first business, Recloseted. From the outside, it looked like a dream—working with fashion brands I admired, traveling the world, and scaling to multiple six figures. But behind the scenes, I was constantly burning out, feeling depleted, and running on fumes.
I share how I got to that point, the mistakes I made (like blindly following mentors and not defining my version of success), and what finally caused me to pivot. I also talk about how I’ve rebuilt my business in a way that actually supports my health, lifestyle, and happiness—and how you can too.
If you’ve ever felt like you’re doing everything “right” but still feel unfulfilled or on the edge of burnout, I hope this episode gives you permission to pause, reassess, and build a business that truly works for you.
I discuss:
TIMESTAMPS
00:00 The Dream Business Turned Nightmare
00:29 The Birth of Recloseted
00:49 The Hustle and Learning Phase
01:26 Investing in Knowledge and Mentors
01:48 Misaligned Mentorship and Values
02:33 Defining Personal Success
04:26 The Importance of Sustainable Growth
05:22 Chasing Personal Fulfillment
07:05 Recognizing the Breaking Point
08:29 Paying Yourself Properly
09:52 Finding Health and Happiness
11:49 Future Strategies and Tactics
RESOURCES MENTIONED
→ Your Success Roadmap: https://selinaho.com/roadmap
SUPPORT TO SUCCEED
→ Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com
→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb
→ Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap
→ Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl
LET’S CONNECT
→ Newsletter: https://ceo-confessions.beehiiv.com
→ Instagram: https://www.instagram.com/selinajho
→ LinkedIn: https://www.linkedin.com/in/selinaho
→ TikTok: https://www.tiktok.com/@selinajho_