Content, Consulting, and Franchising: A Discussion with Patrick | Lazy Leverage #49

In this candid conversation, Patrick (formerly known as Franchise Wolf) opens up about his evolution from anonymous content creator to co-founder of Frandawgs. Learn why he initially hid his identity, how he grew his audience through strategic storytelling, and the unexpected lessons he learned about monetization in the B2B space. A masterclass in pivoting from pure content creation to building a real business.

Follow Patrick on X or FranDawgs.com

TIMESTAMPS
(00:25) Introduction and Background 
(06:22) Launching Frandawgs: The New Vision 
(10:20) Content Strategy Deep Dive
(19:00) The YouTube Opportunity
(27:25) The Journey from HVAC Sales to Tech Startups
(31:00) The Franchise Industry Reality Check
(33:00) Data Challenges
(36:05) Monetization Strategies for B2B Content
(41:49) Perfect Day Vision
(43:56) Closing Thoughts and Contact Information

Stay connected for more insights and strategies by following:
Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com