The Growth and Opportunity in Colored Diamonds

Colored diamonds can help a store stand out from competition, but with the growing increased consumer desire surrounding the category, they can represent increased sales opportunities to customers who are looking for the unique. Mark Funk talks about the growth of colored diamonds in Hollywood and among consumers in general, providing fun facts and historical stories about the various colors of diamond.  Mark Funk is the vice president of sales and marketing at CIRARI by Color Jewels, a prime source manufacturer building all categories of product, with a strong commitment to the expansion of colored diamonds.