Advocacy Engagement - If You Don’t, Someone Else Will

Today we speak to the CEO of an organization that is the influential, unified voice of the travel and tourism industry in California, which supports 1.22 million jobs and $12.2 billion in state and local taxes. Stay tuned as we learn about their advocacy efforts for the California travel industry. 

 

ABOUT the GUEST

California Travel Association (CalTravel) is the influential, unified voice of the travel and tourism industry in California. As President and CEO, Barb Newton is responsible for leading the organization to protect and advance travel and tourism’s interests through advocacy, collaboration, and education. 

Prior to joining CalTravel in 2014, she was President of Sunset Publishing, a diversified publishing company based on the leading media brand in the West. Under her leadership, Sunset launched and grew award-winning California events, an international wine competition, new digital travel tools and partnerships with many California travel and tourism organizations and businesses. 

She came to Sunset from Milwaukee, Wisconsin, where she was President of Reiman Media Group, a Midwestern lifestyle media company that included an international tours company and travel magazine. She began her career at Rodale, Inc., where she rose to SVP Managing Director of Women’s Heath Worldwide. Newton has also consulted on strategic planning and business development for clients such as National Geographic, AAA, General Mills, Time Inc., Rodale Inc. and Reader’s Digest. 

Newton serves on the boards of U.S. Travel, Education Week, CSU Hospitality and Tourism Alliance, and the Cal Poly EIM Advisory Board, and has a BA and MA from Lehigh University. She and her husband Jeff have two children and live in Woodside, California with their beach-loving border collie.

 

 

Thank you to our sponsor: Rap Index, tell them Roger sent you.

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This podcast is dedicated to the art of advocacy.

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At Voices in Advocacy, we work with organizations that want to inspire, educate, engage, and activate their supports to become even better influential advocates