What Marketers Should Know This Christmas - a MARKETING CONVERSATION with Adobe‘s Vivek Pandya

In this episode, Josh is joined by Vivek Pandya, a Senior Digital Insights Manager at Adobe. You probably know Adobe from their creative cloud programs like Photoshop and Premiere, but they also offer a robust analytics service that provides insights on things like consumer spending, pricing trends, and popular services. We’ve seen marketer after marketer talk about the importance of analytics in order to anticipate and meet consumer needs. The insights that Adobe analytics provides is crucial for small and large businesses alike, but never more so than during the holiday season.

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