Marketing Magic: Rihanna, Lunchables, Kai Cenat & Lyft’s Bold Moves

This week on Coffee with Yvonne, we’re talking marketing moves that made us do a double-take. From Rihanna's strategic partnership with the WNBA, to Lunchables remixing PB&J with a hip-hop twist (this one is for us Millennials!). We also break down Kai Cenat’s Streamer University and how Lyft is riding into a new demographic by empowering seniors. 

So grab your coffee, and let’s chat.

Episode Chapters 

• 00:00-01:51: Intro 
• 02:18-14:54: Rihanna's Courtside Strategy
• 14:55-24:39: Lunchables Drops the Mic (and the Jelly)
• 24:42-3429: Kai Cenat's Streamer University
• 34:44-43:49: Lyft's Silver Initiative
• 43:50-44:45:Closing

Articles 

• Rihanna WNBA partnership 
• Lunchables PB&J Snack
• Kai Cenat Streamer University 
• Lyft Launches Lyft Silver 

Catch up on the latest episode and every episode here.

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To learn more about Yvonne and her business, PinkDollhouse Marketing, visit here. Follow Yvonne on Instagram at PinkDollhouse Marketing and at Yvonne_Creativemarketer on Instagram, TikTok, and Fanbase.