How to Make Your Retail Employee’s Day | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

If you're a manager and owner of a retail brick-and-mortar store, the most important thing you can do is to make your employee's day and then they'll make your customer's day. So many times we don't give that attitude. We don't have that feeling. We don't have that focus. And so, we pretty much just have your employees go and do tasks, move this from here, pick this order from the web, go over here and clean this, straighten that, etc.

And you know what? That's pretty boring, especially if you're pretty young, because let's face it, Millennials and i-Gen they're looking at possibilities. They are multitasking. They are looking for something fun and engaging and something to engage their mind. So that's gonna take some work on your side. Maybe you have to read some motivational books. Maybe you have to take some time away from the office to get recharged, whatever it is. Again, your job is to make your crew’s day, so they're going to make your shoppers day.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!