How Offering Two Options Can Boost Your Conversions

In this episode of "The Daily Drive," we draw inspiration from a menu to discuss the power of offering only two options in sales.

Our host shares a personal anecdote about ordering Chinese food with her kids and how the simplicity of being offered only two options made it easier to make a choice, compared to the overwhelming number of options when ordering a salad.

By offering only two options, you can simplify the decision-making process for your prospects and increase the chances of them choosing one of the options, leading to higher conversions.

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