How To Market To Millennials Who Are Obsessed With Lawn & Garden

The Ugly Facts Of The Millennial Generation & How Their Values May Save Us
Presentation with Ryan McEnaney

Speaker, Marketing Manager, and Millennial, Ryan McEnaney shares his experience and expertise. This session gives both a personal and research-driven look at the Millennial Generation and proposes communication strategies to engage and grow business with Millennials, the largest age group in the United States. The speaker will walk through research conducted by national experts, industry examples, and success stories from other industries to provide ideas for growing business in this segment. This data is woven through the personal narrative of our speaker, a Millennial and member of a multi-generational family business.

• Who are Millennials?
• What is the economic impact of Millennials in the Lawn & Garden industry?
• Why do you need to learn the personality traits that drive behavior?
• Where did we come from?
• Where are we going?
• Where does our industry fit?
• Learn key takeaways that will help you target and sell to this demographic.