The Ever-Evolving Role of PR: 3 Decades of Insight in Conversation with Jim Donaldson

With over three decades of experience in the PR and communications industry, Jim Donaldson brings a wealth of knowledge to his role as Chair at Instinctif. His journey into PR began serendipitously in the early nineties, transitioning from an initial interest in advertising to exploring the world of public relations.

Throughout his career, Jim has witnessed and adapted to the rapid evolution of the PR landscape, from the days of faxing press releases to navigating the intricacies of AI and digital media.

Tune in as Emily Luscombe and Jim delve into his career journey, discussing the challenges and opportunities facing brands today. Whether it's navigating issues like greenwashing or advising political parties, Jim advocates for authenticity and consistency in messaging.