Today Is the Second Most Popular Saturday for Retail During the Holiday Season | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Get up. Today is going to be the second most popular Saturday of the holiday season, and the important thing I want you to do today is to look for conversions. How do you know how well your employees are converting lookers to buyers?

It's simple. Take time to look at the number of bags going out your front door. Conversions is what it's about today. It means less bags means fewer employees helping customers, means lower sales, so if that's you, when you notice it, go and have a quick huddle or speak to somebody who's not having a great day and make sure that you see more bags going out the door than less.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!