The Rental Innovator: CaaStle’s CEO, Christine Hunsicker

Christine Hunsicker is the Founder and CEO of CaaStle, a B2B technology platform empowering retailers and fashion brands to participate in the rental economy. She has channeled her 18 years of experience in B2B, data and technology startups in order to strengthen the rental industry and help fashion brands evolve their business models. We talk about: the concept of "clothing as a service", rental's role in increasing customer retention, the relationship between rental and sustainable fashion, the importance of data in understanding consumers, and more.

 

Interviewed by Mortimer Singer.