Wisconsin dairy farm’s diverse sustainability practices include genetics

Studies show that environmentally friendly products are important to American consumers when they shop, and one in three consumers say they will pay more for products that promote conservation. Rosy-Lane Holsteins in Watertown, Wis., one of the latest winners of the U.S. Dairy Sustainability Award, approaches sustainability in a wide variety of ways, from genetics and employee training to energy efficiency and innovative field work. Dairy Stream host Mike Austin hears from two of Rosy-Lane’s owners, Lloyd Holterman and Jordan Matthews, about how it all works together. Thank you to Dairy Farmers of Wisconsin for sponsoring this podcast. Dairy Stream is co-produced by Edge Dairy Farmer Cooperative and Dairy Business Association.