#35 Cactus Outdoor - Outdoor gear meant to last

I speak to Ben Kepes from Cactus Outdoor about making hard wearing outdoor gear locally, how climbing bums become business owners, 30 years of Cactus Outdoor, their ethos of gear that last vs. gear that has to be constantly replaced, a ethical business model that is not seasonal, his outdoor missions, other companies he admires, how to make profit when you make quality and not quantity, what is legacy and more.