Season 2 - Episode 19 - Brenden Mielke (VP of Product Language Learning, Pearson) - How to evolve a legacy analogue business into the digital world

In this episode, Brenden shares his experience in transitioning legacy businesses to digital.  Including the initial impetus for starting the digital transformation. We discussed some of the biggest challenges when transforming a traditionally analogue business into a digital-first organisation. Brenden shares with us how to assess the digital maturity of a legacy business before creating a transformation strategy and what are the key indicators or signals that a legacy business is ready for digital transformation.

We also tackled how to address resistance to change, especially when long-standing processes and mindsets are entrenched in a legacy business and how important the leadership team are in driving digital transformation.

We explored the role that customer feedback plays during a digital transformation, and how to incorporate the feedback into the product evolution process.