Are you ready to CRUSH kickstarter? If you’re like me, you probably think of crowdfunding as a way to launch your product, using it to raise the money needed to fund the startup. Well, we might be all wrong. Peak Design did it differently, and they are killing it on Kickstarter, having raised more than $16 million across seven projects in as many years. So, what is founder Peter Dering’s secret? Getting the product ready to ship before launching the campaign, then use the campaign to build buzz and sales. Counterintuitive? Yes, and that’s only the beginning. We discuss his crazy early bird pricing concept that drives massive sales, plus margins, shipping, logistics, customer service, how to make a great video, and so much more. If you’re considering using Kickstarter, IndieGoGo or any other crowdfunding system to launch your product, you absolutely MUST listen to this episode. Please welcome, Peter Dering!
For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast
Be sure to subscribe on iTunes, Stitcher, Google Play, Overcast FM, or wherever you listen to podcasts and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.
Ep #075 - Maximizing work-life balance & profit w/ Bike Connection Agency
Ep #074 - Lifestyle Businesses are Hard! w/ Endurance Sports Wire
Ep #073 - Creating the Entrepreneurial Growth Mindset w/ Joe Trodden
Ep #072 -Tiny Earth Toys' subscription toy rental service
Ep #071 - Magma Magazine App co-founder Jake Warner
Ep #070 - The Build Cycle is BACK!!!
Ep #069 - How to work with a PR firm w/ Verde's Kristin Carpenter
Ep #068 - Get Unlimited Content Marketing Ideas w/ Melanie Deziel
Ep #067 - How to start a conference w/ AppsEvents' Dan Taylor
Ep #065 - Launching a price-point consumer brand w/ Tifosi's Joe Earley
Ep #065 - Wolf Tooth Components on product ideas & work-life balance at startup
Ep #064 - How to build brand community like a local
Ep #063 - How to launch a CBD product w/ Hemp Daddys Caleb Simpson
Ep #062 - How to Grow & Lead a Real Business w/ Bluffworks' Stefan Loble
Ep #061 - How to Delegate Like a Pro with Belay Solutions' Bryan Miles
Ep #060 - How to Assemble an A-Team w/ Stryve Co-Founder Gabe Carimi
Ep #059 - Surprising benefits of Sales Systems w/ Cirrus Insight's Brandon Bruce
Ep #058: How to Eliminate Naysayers w/ Jeffrey Hayzlett
Ep #057 - Women leadership, family business, marketing & more w/ Santini SMS
Ep #056 - Quit Being a Wantrapreneur & Start Now w/ AppSumo's Noah Kagan
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
Making Bank
Organic Marketing Simplified: Podcasting strategy and SEO marketing to make money podcasting with podcasting marketing
THE GO BIZ GUY
The Prof G Pod with Scott Galloway
Living The Red Life