#14 How to Run Google Ads to your Amazon FBA Product Listings - 15 Minutes of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?

If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#Amazon #FBA #GoogleAds

Welcome to 15 mins of Fearless!

Amazon is keeping close tabs on all the traffic coming to its platform and can identify where it comes from. You want people / potential buyers to see your Amazon listing?  You need traffic to flow to your listing.

Amazon loves outside traffic - meaning links that are from other websites not owned by Amazon. The two types of traffic are organic and paid.

Although Amazon will reward both types of external traffic campaigns (organic and paid), I have reason to believe they prefer paid traffic… Here's why!  These new eyeballs coming from external sources could result in Amazon Prime Members! Amazon now has shopping data on these new visitors that you brought in from external sources.

They can now market to them with ads and emails and they didn’t have to pay to get these people - you brought them in for Amazon!

Makes Sense why Amazon would give you a nice boost for bringing people in right? If you join the Brand Referral Bonus Program - then you will also get a percentage of kickback from Amazon on your own sales! Typically it’s around 10% For the Brand referral bonus you need to be Brand Register.

If you are selling on Amazon, you are going to be running Amazon PPC especially at product launch and you need to be running Google Ads as well! The first 30- 60 days of a product launch are super important to your ranking on Amazon. This is often referred to the Honeymoon phase.

Google Ads are simple to set up and google is the go to platform for people looking for information. If you’re new to running Google Ads, I will walk us through the basic 5 steps to getting started. I suggest using these simple steps and then getting more advanced as you learn more.

I will keep it simple and I will end with my favorite - yet simple google ads trick  that helped me reach my $1M sales goal in 12 months.

I am walking you through the basics, so you know how simple it is to run your first campaign on google ads!

Total Time Needed: 30 minutes

Step 1 : Set up your account in Google.

Step 2 : Add your payment details.

Have your keywords ready. Use the keyword research you’ve done for Amazon PPC and your listing . 

Step 3 : Create an exact match campaign on Google. Put in the same exact keywords you want to rank and win for on Amazon into google!

Step 4 : Direct the campaign to the main link for your product on Amazon. Do not get fancy here, do not create a custom link—as it may add complexity. Do that later when you are more comfortable with your ads and results.

Step 5: Budget! Apply a $5-50 per day budget. Google will suggest campaign budgets to you for your keywords.

That’s it! You created your first Google Ads campaign.

The Goal is not to convert.. Yet. Don’t get lost in the tracking and ROI right away when you launch. This is about boosting your Amazon listing ranking on Amazon.

Also consider outside traffic with Facebook Ads, Influencers and Email.

If you are interested in my team and I helping you start, grow, and scale your own Amazon biz book a strategy call HERE.

I have now inspired you to take 30 minutes to set up your google ads campaign, stay tuned for more advanced outside traffic tips to come on this Podcast and until then.

STAY FEARLESS!!!

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?

If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp