The Impact of 2020 upon the 4 Components of Value for a Senior Attorney’s Law Practice

2021-09-17

In this State of the Market episode, Senior Attorney Match’s Jeremy E. Poock, Esq. and Scott R. Loring, CPCC, address the impact of 2020 upon the 4 Components of Value of a Senior Attorney’s practice. Key points include: 1. 2020 propelled our society deeper into the Digital Age, which has resulted in Google becoming America’s No. 1 referral source for lawyers. 2. Senior Attorneys, who began their careers during the 1.0 Word of Mouth Era for Business Development now find themselves in the 3...

Key points include:

1. 2020 propelled our society deeper into the Digital Age, which has resulted in Google becoming America’s No. 1 referral source for lawyers.

2. Senior Attorneys, who began their careers during the 1.0 Word of Mouth Era for Business Development now find themselves in the 3.0 Digital Marketing Era, where business development for new clients requires a Multi-Channel Digital Marketing approach.

3. Consumers for legal services will continue migrating to convenience to find lawyers similar to how we all conveniently shop on Amazon, watch our favorite shows/movies on Netflix, workout at home on our Pelotons, and order Ubers rather than wait for taxis.

4. Growing Law Firms, who continue outpacing Senior Attorneys in the 3.0 Digital Marketing Era for business development, want and need the 4 Components of Value that Senior Attorneys present.

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