Camera-Shy? Here’s How to Be Authentic on Video and Grow Your Brand Anyway

2025-08-30

Feel awkward every time you hit record? Worried someone might say it better or say you’re wrong? You’re not alone.In this episode, we dive into what it really means to be authentic on camera and how fire alarm pros, electricians, and new business owners can overcome the fear of being seen to finally build their brand. What You’ll Learn: Why “being yourself” isn’t advice it’s a skill you can develop How to deal with imposter syndrome even if you’re an expert Why sharing your perspec...

Feel awkward every time you hit record?

Worried someone might say it better or say you’re wrong?

You’re not alone.
In this episode, we dive into what it really means to be authentic on camera and how fire alarm pros, electricians, and new business owners can overcome the fear of being seen to finally build their brand.

What You’ll Learn:

Why “being yourself” isn’t advice it’s a skill you can develop
How to deal with imposter syndrome even if you’re an expert
Why sharing your perspective, not perfection, is what builds trust
How to use storytelling + educational content to grow your audience
The 3 core skills every brand-building contractor needs today

You don't need fancy gear. You don’t need a huge following.
You just need the courage to show up and a system to guide you.

Download the Brand Architect Cheat Sheet to learn how to extract your real value, show up on camera, and start building a brand that gets you paid:

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